I liked this campaign as it’s an example of a tangible benefits delivered by a social responsibility campaign.
22.5 million tomato seeds were given away in a recent campaign by Campbell’s soup in America.
With every can purchase, the free seeds were given away to remind customers of the source and quality of the ingredients in Campbell’s soup.
Campbell’s partnered with Future Farmers of America and built the campaign on environment and education.
An improvement could have been a more social site with credibility delivered by stories from restored Barn owners in the Community Projects or farmers being helped by the $250M donation from Campbell’s as part of the Help Grow Your Soup campaign.
Corporate Social Responsibility is an interesting one for 2010 and beyond.
For large companies, in an increasingly transparent world, and given the power these companies can exert on Government, CSR policies will be essential to get right.
This article discusses the trends and includes recent reports on the topic.
