Social Media is here to stay..........

ok. check this out. Wicked video!

all about social media, some seriously mind blowing facts in a short video including things like:

• Social media has overtaken porn at the #1 activity on the Web.
• Radio took 38 years to reach 50 million users, TV took 13 years, Internet took 4 years, yet Facebook took less that 9 months to add 100 million users.
• If Facebook were a country, it'd be the world's 4th largest following the U.S., India and China.

Crazy....
check it out here.
It was posted on the 18/8/09 so you may have to scroll pages to find it.

over and out. gerri.

The ladies’ recession: champagne, lycra and tradies prosper

Great article I found.

In a nutshell, it sums up why a recession has significant advantages for all the women out there.

1) Online dating is on the rise. As the recession hits, men are looking for that special lady to share the winter with

2)Men are trading in their cars for bicycles to save on petrol costs. Yes that means men will be fitter and more muscley (yet also dressed in lycra!??hm.)

3) Champagne and chocolate sales rise in a recession so be prepared to be showered with gifts.

4) Finally, as mining production slows, men are turning to the Defence Force. Yes that's right, that more men in uniform!

check out the article.

Why 58% of consumers aren't reading your emails

There was a time that email was a fresh, new medium for businesses to use to reach out to their audiences. Then, like other traditional media that came before, it became inundated with those who abused it (causing a whole new definition for ‘spam’ to enter our vocabularies).

While still a viable and inexpensive means of marketing communication, email needs to be approached with care and precision. Marketers need to have strategies and solutions to make their emails more targeted and relevant in these days of overstuffed inboxes.

Watch the Emali Relevance and Inbox Clutter webinar below that will show you:

• MarketingSherpa’s research about today’s marketing email dynamic
• How gourmet popcorn distributer, Dale and Thomas, used triggered emails and analytics data to send relevant and timely messages
• 3 best practices to provide more relevant emails

Viral - Changing peoples' perceptions

A viral campaign aimed at getting people to vote yes to daylight saving. Not because of daylight saving alone but to encourage people to be more open minded when it comes to conservative legislation – like extending shopping hours, and opening Perth up to more cultural experiences. Figures show that every week WA loses thousands of educated young people to the eastern states with the lure of better jobs and more vibrant cities. Conversely the state gains thousands of uneducated, lowly paid young people to fill gaps like labouring and mining jobs. The result is cultural resistance.

Giving Up Control To Prepare For Search In A Social World

An interesting article reminding marketers to keep "people" at the forefront of their SEM strategies as opposed to "keywords". Putting people in the middle of the strategy requires not only building relationships, but also considering their intent.

Will it become the norm?

I hear that Murdoch is thinking of charging for his new sites. So rather than getting free access you would have to subscribe. This is already happening in the US. I wonder if by 2010, this will become the norm for all media?

What the F**K is Social Media: One Year On

"Social media is like teen sex. Everybody wants to do it. Nobody knows how. When it's finally done there is surprise it's not better."

One of my favourite quotes of the moment, and a great introduction to this presentation by BrandInFiltration. "One year on" is filled with great insight around the impact and value of social media. A great way to convince businesses why they should be jumping in!

View more documents from Marta Kagan.