Viral - Changing peoples' perceptions

A viral campaign aimed at getting people to vote yes to daylight saving. Not because of daylight saving alone but to encourage people to be more open minded when it comes to conservative legislation – like extending shopping hours, and opening Perth up to more cultural experiences. Figures show that every week WA loses thousands of educated young people to the eastern states with the lure of better jobs and more vibrant cities. Conversely the state gains thousands of uneducated, lowly paid young people to fill gaps like labouring and mining jobs. The result is cultural resistance.