This is a story about a story. A story that has been repeated so many times, in so many places, with so much zeal, that it has taken on a life of its own -- despite the fact that it is false.
The theme of the story is that television is dying.
It is a story built on shabby journalism, ad industry buffoonery, and the willful suspension of skepticism on a scale unprecedented during my time in the advertising business.
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Welcome to the Mongrel Marketing Blog
Mongrel Marketing is on a mission to help marketers cross breed themselves with new skills and new ideas.
Mongrel Marketing has a web site with Podcasts, case studies and ideas as well as a feed from this Blog:
www.mongrelmarketing.com.au
We are currently running a special series on marketing to men featuring special posts on this blog and a series of Podcasts with experts in the field.