Sadly our world is becoming increasingly ruled by the performance not the words in a speech or presentation. If you think about the greatest speeches in history you are likely to land on either Martin Luther King’s ‘I have a Dream’ speech at the Lincoln Memorial in 1963 or possibly Winston Churchill’s ‘We Shall Fight Them on the Beaches’ speech in the House of Commons in June 1940.
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Located a short drive from Manhattan, clad in brick, limestone, granite and cast stone, it is the new landmark of sporting greatness in the US. Citibank is rumoured to be spending $400m dollars on buying the naming rights to the new Mets Stadium, an interesting move when you consider they have recently received $350 billion in US Federal aid.
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The world continues to embrace web 2.0 tools at an extraordinary pace, but marketers are often left
scratching their heads as to how to make web 2.0 work in their own day to day marketing efforts.
One of the hottest web 2.0 trends that has great promise for the response driven marketer is the
web Mash Up.
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"Marketers have to be living in a deluded state. Do we really believe the consumer doesn’t know what we are doing? Do we really think we can pull the wool over their eyes? Our problem is that often we believe we have a god given right to sell to the consumer. There lurks an arrogant expectation that the consumer is always listening..."
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"We live in the most over governed country in the world. A full three layers of government, with public servants paid to endlessly navel gaze about how to standardise business and society. They are intent on improving our lives with a confusing set of labyrinthine rules and processes that drive us all wild with frustration..."
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